A Maverick Approach to Liquor Licensing

Published in DigBoston, September 8, 2016

Photo provided by Maverick Marketplace Cafe

It’s a Wednesday summer evening, and Sean Von Clauss is performing in the corner of a dimly lit cafe in East Boston. Behind the venue’s nine wooden dinner tables, patrons at the eight-seat bar watch along enthusiastically. An antique-style rug covers most of the room, giving the place an intimate feel.

Von Clauss finishes a song, his soulful vocals backed by an acoustic guitar, and the small crowd cheers. “Have you been practicing without me?” someone yells. John Tyler, who owns the building housing the establishment, takes a couple of drinks over to guests sitting in the miniature beer garden outside, where lights twinkle and Von Clauss’s music floats into the early evening breeze.

Maverick Marketplace Cafe is a restaurant and bar housed in the similarly named incubator building, Maverick Marketplace, where 16 other small local businesses also live. As part of the incubator business model, budding entrepreneurs rent space to grow their enterprise in a community environment. For a small restaurant in this part of town, this opportunity is more unique than some may realize.

The cafe holds one of the 75 liquor licenses that the Massachusetts legislature, under pressure from Boston City Councilor-at-Large Ayanna Pressley and other advocates for neighborhoods where nightlife options are sparse, granted Boston in 2012. Of those licenses, 80 percent were allocated to businesses in areas like Eastie that have been historically underserved and underrepresented.

Due to a current state-imposed cap on licenses in the city, those which are available can sell on the private market for upwards of $350,000. There is also significant bureaucratic rigmarole that applicants may have to endure, only to be denied in the end “without prejudice.”

“We wouldn’t even have considered the $350,000,” says Tyler. Along with his wife Melissa, John Tyler bought and renovated the former Welfare building on Maverick Street that had been abandoned for 24 years. The long road to the Welfare building’s transformation began in 2005 when the Tylers submitted a request to purchase the building from the City of Boston. After acquiring the appropriate permits and approvals and financing, the renovations began in earnest in 2012 with support from the city, financing by First Priority Credit Union, and more than $500,000 in owner equity.

Tyler adds that the newly available licenses were much more affordable and allowed them to diversify the cafe’s business. (When restaurateurs have to pay hundreds of thousands of dollars for a license, they often have to sell expensive food and beverages).

East Boston has traditionally been an immigrant town: Irish and Canadians in 1855, Italians and Russian Jews throughout the early 1900s. Nowadays the locals predominantly belong to the Latin American immigrant population, particularly from countries including Colombia and El Salvador. The Tylers, however, moved to East Boston in 2002 from the United Kingdom, where John was a ship captain on private yachts traveling around New England and the Caribbean.

“For us, it was a no-brainer to invest in our neighborhood,” he says. Tyler works closely with Danny and Maria Cordon, the owners of his building’s namesake cafe, and adds: “The next act of progression was to keep putting our money where our mouths were and start up a restaurant in the space. We felt that there was a need for it.”

Read the rest here.

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