Published in Your Magazine November 2014 issue.
Every morning, I’m faced with the age old question: what do I wear? Or in other words, how do I want to present myself to the world today? There are copious amounts of resources that aim to help people answer this very question from fashion magazines to Instagram accounts. The explosion and ubiquity of social media gave rise to the street style and fashion blogger phenomenon. Through free online platforms such as Blogger and WordPress, bloggers posted daily outfit photos of themselves or other people on the street as hundreds, and eventually millions, of readers tuned in. Thus, the fashion world, which at one point had been an exclusive and elite institution, became democratized. Self-publishing on the Internet allowed anyone to showcase their personal style, making fashion more relatable and accessible to the everyday person.
Soon enough however, blogging as a side hobby grew to be a lucrative full time job for those that garnered millions of page views. Successful bloggers have scooped up designer brand endorsements, modeling gigs, and front row seating at Fashion Week.
Arguably, we have hit a peak in the street style phenomenon where it has become less candid and more contrived. When the world figured out that bloggers could become a part of the fashion elite, the intention of blogging and street style changed. Has putting together an ensemble become a vain attempt at being photographed? Are meticulously dressed bloggers trying to a follow a certain aesthetic they think the industry would like? Is everyone just trying to sell us things in the form of blogger endorsements? Read the rest here.